Click and Print: Photography Websites
By Madison Lockwood

As a photographer, you are up against stiff competition when it comes to getting gigs or jobs. Newspapers, magazines, weddings, family and student photos – how do you reach the multitude of people who may be interested in hiring you? Portfolios are expensive and targeting the many different segments of the population who would benefit from your services is no simple marketing feat.

By building your own photography website to showcase your work and your services, you handle all these problems in one fell swoop.

Digital photography offers you the ability to share your work with the world. Many magazines and newspapers will only take submissions in .jpeg or .gif formats. The days of negatives, proof sheets, and slides are over. Though you may still choose to offer 35 millimeter prints or other specialty photo services, digital photography is where the money is in the industry.

Lucky for you! Digital photographs take less than a minute to upload to your web host. At variable qualities, you can showcase the different styles of photography at which you are proficient. Other things you can do with your photography site include:

List hours and services and prices. If you are only available to work at night and on weekends, list this on your site. Also, list different services that you provide including wedding photography, baby and pregnancy pictures, family portraits, student photos, pet photography, and more. Listing prices is not a requirement, but something that is highly recommended. Offering a variety of packages with the option to customize will help potential customers know right away whether or not they can afford your services.

Special deals or discounts. Monthly discounts or special deals for first time customers, discounts for repeat customers or multiple packages can also be displayed on your photography website. They may also be a good 'time clock' incentive if they are updated frequently and set to change within a week or less.

Offer a subscription service. Another option you may consider is offering a subscription service for your photography through your site. Many need stock photography for their websites, brochures, flyers, et cetera. Some may even need these on a regular basis. Offering one time downloads and a subscription service with a wide net of types of photography may be one way to increase your sales revenue while shooting whatever you like and increasing your portfolio.

Order prints. Opt for a shopping cart on your site and allow those who may have just stopped by to check you out to purchase a print for download instantly.
Commission order forms. For customized orders or packages or to set up special shoots, you can design an order form for your photography website that will allow them to be as specific as they like about what exactly it is that they're looking for.

Offer photographic services. List and define your services in detail. Some may not even realize that they are looking for the exact photographic service that only you can provide.
Contact info. Include everything that a potential customer may need: email address, land line, cell phone, studio address.

Part of the community. Connect to the rest of the photography community by offering a link page: photo supply sites, framers, videographers, et cetera.

Be creative. Show your diversity, talent, and imagination. Inspire your clients to inspire you.

Madison Lockwood is a customer relations associate for ApolloHosting.com. She brings years of experience as a small business consultant to helping prospective clients understand the ways in which a website may benefit them both personally and professionally. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers. Established in 1999, Apollo prides itself on the highest levels of customer support.

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Also see my article on "12 Steps to a Successful Slideshow Production".

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