Clever Email Marketing Tips To Maximize Your ROI

Email Marketing is one of the most effective ways to promote your business. Recipients read email messages in their inbox, not on a social media feed or an organic search engine results page. Email messages have a higher open rate than other digital marketing messages. Email can be used as a lead generation tool and for customer retention. It also helps if you're looking to boost ROI! This article offers some clever tips that will help you maximize your ROI with email marketing!

Clever Email Marketing Tips to Maximize Your ROI

- Keep it simple - Email should only contain essential information because people receive hundreds of emails every day, limiting time spent reading them, so keep it short and sweet!

- Personalize your message - According to research from Experian, personalized email content outperforms non-personalized messages by more than a two-to-one margin!

- Segment your lists - Sending irrelevant content to subscribers is one of the quickest ways to lose their attention and have them unsubscribe. Email segmentation allows you to target specific customers with tailored content, increasing the relevance of your message and improving overall open rates!

- Use engaging visuals - Emails that include eye-catching visuals are 43% more likely to be opened than those without any images at all!- Leverage marketing automation tools - Automated emails allow you to send timed messages based on subscriber activity (or inactivity), which can result in higher open rates and better ROI.

- Test, test, test! - Like all aspects of digital marketing, Email best practices are constantly evolving. Make sure that you constantly test different tactics to see what works best for your audience.- Personalize your content - According to a study by Experian, personalized Email messages have an open rate that is six times higher than non-personalized messages!

- Keep it short and sweet - The average person's attention span is now just eight seconds, so make sure your Emails are concise and easy to read.- Use calls to action - Including a solid call to action can help you increase the chances of subscribers taking the desired action (such as making a purchase).

- Segment your lists wisely - Splitting up your Email list into targeted segments allows you to send more relevant content to each group, increasing the likelihood that they will act on your Email.- Personalize it - Email messages that include personalized content have 22% higher purchase rates than those that don't, so make sure you use the customer's first name in these types of Emails.

- Add value with exclusive offers and giveaways - When subscribers feel like they are getting something special, they are more likely to open your Email Marketing blasts. Offering an exclusive discount or giveaway is a great way to do this!

- Make sharing easy - Including social sharing buttons on invoices can help increase reach across multiple channels by making it easier for customers to share what you offer them via their networks. This will also allow new contacts who may not know about you yet to get introduced through someone else's recommendation.We hope this information has been helpful to you.